Did you hear the one about the auto show and the fighting journalists? No? Well, it really was no joke. Amongst the glitter and new model reveals, there was some pretty ignorant people. More on that later.
The New York International Auto Show has long been considered one of the most important shows of the year. That position may be in jeopardy thanks to the rapidly growing show in China that alternates annually between Beijing and Shanghai. Somehow the manufacturers also seem to be conspiring against New York’s relevance, as a the days before the show were filled with off site product launches. From the MTV hosted VW event on Monday to Lexus and Ford on Tuesday evening, many of the 4 wheeled stars of the show were revealed before media days arrived. While these events are lots of fun and generate great product buzz, at least amongst the media, they certainly detract from the importance of the show.