Car enthusiasts love concept cars. Journalists love concept cars. Chrysler loves to build concept cars! In fact they are dedicated to building the Coolest of Cool concept cars. In reality, every designer and every manufacturer thinks that their concepts are the coolest. Not every concept is a driver though and the Chrysler boys and girls try to make most of them runners. the even get them out on the road for journalists to have a go at. Not long ago, one lucky guy got to take the new Challenger down a drag strip!
It has been 20 years since Chrysler began taking this approach and they are pretty proud of some of those cars. Rightfully so, as a number of the cars on the list went on to production and a full model life. Viper, Prowler, Ram, Neon. These and more have been important to Chrysler fans all over, not to mention the company.
More images and press release after the break