The Garage has never really had a place for anything from GM. Over my years in the car hobby and in the car industry, I’ve always felt that GM and their dealer network have had this attitude of invincibility. We are The General. That attitude is perhaps more evident here in Durham region, where one of GM’s top plants is located. That attitude is what has led them to lose their market share.
In the past year or so, I’ve watched GM try to reinvent itself and for the most part I’ve been pretty impressed. They are reaching out to consumers in all sorts of new manners, with a steady stream of new products. I discovered another one of those new methods today. GM now has a video feed site & have opened their feeds up to bloggers to post video. Below is an 18 minute video of Chevy’s launch of the new Volt electric car concept. GM seems intent on showing the consumer their new direction in new ways. Let’s just hope their new products can keep up with those from their competition.