Two time Formula 1 World Champion and two time dad Mika Hakkinen and DaimlerChrysler have teamed up with a new project called MobileKids. Aimed at kids and teens, MobileKids teaches kids how to be smart on the road, from seatbelt use to helmet use when riding a bike. This is a great program, now if they can just figure out a way to get all those parents out there to teach by example, all of our kids would be safer.
another pic and the press release after the break
Formula One World Champion Mika HÃƒÂ¤kkinen is ambassador to MobileKids
- DaimlerChryslerÃ¢â‚¬â„¢s Ã¢â‚¬Å“MobileKidsÃ¢â‚¬Â road safety initiative sets out to arouse enthusiasm for safety in traffic among children throughout the world
- HÃƒÂ¤kkinen: Ã¢â‚¬Å“My dream is that children the world over can move safely and without danger in road trafficÃ¢â‚¬Â
Stuttgart/NÃƒÂ¼rburg, Aug 19, 2006
Mika HÃƒÂ¤kkinen is ambassador to DaimlerChryslerÃ¢â‚¬â„¢s worldwide road safety initiative MobileKids. The two time Formula One World Champion announced this on the occasion of the DTM Race at the NÃƒÂ¼rburgring. As MobileKids ambassador, HÃƒÂ¤kkinen intends to show commitment to the objectives of this initiative: Ã¢â‚¬Å“As a father of two children, I know how much depends on the implementation of the MobileKids idea. My dream is that all children, wherever they may be in the world, can move safely and without danger in road traffic. ThatÃ¢â‚¬â„¢s why IÃ¢â‚¬â„¢m becoming involved in MobileKids.Ã¢â‚¬Â
According to a study by the World Health Organization (WHO), accidents in road traffic are the most frequent cause of death among children in Europe. On a worldwide scale, too, injuries in road accidents are one of the greatest threats to the well-being of young people. WHO warns that this type of accident could become the worldÃ¢â‚¬â„¢s most frequent Ã¢â‚¬Å“preventable cause of deathÃ¢â‚¬Â by 2020. To counteract this trend and to strengthen the position of these most vulnerable participants in traffic, especially of the already highly mobile 10 to 15-year-olds, DaimlerChrysler in 2001 developed the worldwide concept Ã¢â‚¬Å“MobileKidsÃ¢â‚¬Â in cooperation with international road safety experts. This initiative sets out to arouse enthusiasm for road safety among children throughout the world. With the online city Ã¢â‚¬Å“MokitownÃ¢â‚¬Â, the TV series Ã¢â‚¬Å“The NimbolsÃ¢â‚¬Â and experience roadshows, MobileKids intends to sharpen childrenÃ¢â‚¬â„¢s awareness of appropriate behavior in road traffic in an entertaining manner. The boys and girls learn in a playful way how to better assess their own situation, recognize hazards in good time and avoid them through careful behavior.
The Internet city Ã¢â‚¬Å“MokitownÃ¢â‚¬Â, which has already won several awards, comprises a series of games that call for conscious mobility behavior and mobility strategies. The offline game Ã¢â‚¬Å“Energy IslandÃ¢â‚¬Â in the virtual childrenÃ¢â‚¬â„¢s city unites the aspect of a responsible attitude to oneÃ¢â‚¬â„¢s own mobility with awareness of the limited nature of resources and ecological responsibility. Mokitown numbers almost 800,000 registered users worldwide.
No less successful was the 2004 launch of the series Ã¢â‚¬Å“The NimbolsÃ¢â‚¬Â in German television, in which road safety is communicated through the characters and their attitudes towards mobility. When the children participate in the NimbolsÃ¢â‚¬â„¢ adventures, they learn from and together with the Nimbols in a humorous and entertaining manner how important it is, for example, to always wear a helmet, to fasten oneÃ¢â‚¬â„¢s seat belt in the car, not to play on or next to the road, or to maintain oneÃ¢â‚¬â„¢s bicycle and skateboard in good working order. This 26-part TV series, produced in German and English, is distributed worldwide.
Both the childrenÃ¢â‚¬â„¢s virtual city Ã¢â‚¬Å“MokitownÃ¢â‚¬Â and the Internet appearance of the animated series Ã¢â‚¬Å“The NimbolsÃ¢â‚¬Â are accessible via the joint Internet platform www.mobilekids.net.
Mika HÃƒÂ¤kkinen, born in Finland on September 28, 1968, was Formula One World Champion in 1998 and 1999 with McLaren-Mercedes. HÃƒÂ¤kkinen participated in Formula One events for the last time in the 2001 season. Since 2005 he has been participating in the German Touring Car Masters with AMG-Mercedes. Mika HÃƒÂ¤kkinen has one son and one daughter and lives with his wife and children in Monaco.