Henry Ford once said: Any customer can have a car painted any colour that he wants so long as it is black.
Now, the British arm of the company he founded is offering a limited edition Land Rover Discovery 3. Available in any colour you want, just so long as it’s Java black. Decked out with 19 inch wheels, body coloured mouldings and a healthy dose of chrome and leather, this is one Disco that would look out of place off road.
That said, seven passenger seating, diesel power and dripping with cool, Land Rover really needs to build another 500 of these and ship them across the pond!
Land Rover press release after the break
Gaydon, Warwickshire, 15 February 2007 Ã¢â‚¬â€œ A new well-equipped limited edition Discovery 3, called the Pursuit, will be on sale in March 2007, for under Ã‚Â£30,000 OTR.
Only 300 Discovery 3 ‘Pursuits’ will be available from Land Rover dealerships across the country. Based on the TDV6 GS model, the Pursuit also features Java Black paint work with Ebony interior, 19Ã¢â‚¬Â alloy wheels, body coloured wheel arch surrounds, manual leather seats and chrome finish mirror caps.
Land RoverÃ¢â‚¬â„¢s multi-award winning Discovery 3 is a technology-packed, premium 4×4 designed to deliver outstanding performance both on the road and off-road. The bold, versatile design is distinctively Land Rover and offers exceptional space, comfort and flexibility, for up to seven adults.
All Pursuit limited editions are powered by the DiscoveryÃ¢â‚¬â„¢s acclaimed TDV6 diesel engine and feature standard technologies including Hill Descent Control, air suspension and Terrain ResponseTM, all industry-firsts for Land Rover.
“Since launch, the Discovery 3 has brought new levels of ability, comfort and refinement to the large 4×4 market. Winning 95 awards worldwide is a testament to its class-leading diesel engine, its versatility and its all-round package,” commented John Edwards, Land Rover UK managing director.
“The limited-edition Discovery 3 Pursuit gives customers the opportunity to buy an exclusive specification for the exceptional price of Ã‚Â£29,995 OTR for the TDV6 manual and Ã‚Â£30,995 OTR with automatic transmission. We think this represents incredible value for money”.
All Land Rover vehicles include a CO2 offset for the first 45,000 miles within the on-the-road price. Administered by Climate Care, an independent CO2 offset provider, the programme ensures that the average amount of CO2 produced by a Land Rover is offset by investments in a mixed portfolio of projects, including renewable energy, technology change and energy efficiency initiatives.
The Discovery 3 has sold nearly 30,000 units in the UK and 115,000 units globally since launch in 2004, and continues to collect critical accolades the world over.