A few years ago, Porsche Canada shocked the Canadian auto scene by declaring they would no longer be spending their advertising budget on car shows. Instead, they planned to host quality driving events that offered participants a real taste of the Porsche lifestyle. Some of these events are dealer invite type events, where others are purely driving events where anyone with the inclination and space on their credit card can attend. Camp4 is one of these events.
Originally held only in Finland, Camp4 is a traveling driver training event that puts the emphasis on Winter driving skills. 2012 will be the second time that Camp4 has come to ski country in rural Quebec, setting up at the wonderful Mecaglisse track.
To give you an idea of just how cool this is, check out my report from the 2011 edition of Camp4 Canada. Participants this Winter will have the added bonus of driving the newest Porsche 911. On ice!
I know this will sound like an advertorial, but I personally guarantee that Camp4 will be one of the most memorable driving experiences you will ever have!
Porsche Canada press release with all of the details after the break, along with some Porsche Winter driving video goodness.
MISSISSAUGA Ã¢â‚¬â€œ October 6, 2011 — Late this coming January, a fleet of over 20 Porsche Caymans and 911 Carrera models will again descend on the Mecaglisse snow- and ice-driving facility, marking the return of PorscheÃ¢â‚¬â„¢s thrilling Camp4 Canada driving program to the Mont-Tremblant region. Defying the conventional wisdom that says sports cars should be garaged for the winter, Camp4 Canada will in fact be the first opportunity for North American customers to experience the next-generation Porsche 911 from behind the wheel.
Behind the wheel of powerful rear- and all-wheel drive sports cars, including the all-new Ã¢â‚¬Å“991Ã¢â‚¬Â generation 911 Carrera S, Camp4 Canada participants will learn valuable winter driving skills and explore multiple specialized snow-bound tracks at Mecaglisse, a dedicated snow- and ice-driving facility outside of Montreal. Two road courses are complimented by an enormous winter skidpad, all of which allow drivers to explore the PorschesÃ¢â‚¬â„¢ limits in safe and controlled situations.
Ã¢â‚¬Å“We are very excited to be hosting a Camp4 for the second time in Canada,Ã¢â‚¬Â said Joe Lawrence, President and CEO of Porsche Canada. Ã¢â‚¬Å“Porsche has long provided drivers the skills to drive with precision, performance and mastery in all kinds of adverse conditions. This year, on top of the three-day Camp4 program, we are upping the ante. Drivers who have previously completed Camp4 or another Precision-level Porsche Sport Driving School course can step up to Camp4S, which incorporates an additional snow-and-ice track, even higher speeds and more challenging exercises.Ã¢â‚¬Â
Using the new Esterel Suites Spa & Lake as its base, Camp4 Canada is ideally situated in one of the most picturesque parts of the country. Located about one hour from Montreal, the unique resort is surrounded by two lakes and miles of forests and combines fine cuisine and modern dÃƒÂ©cor for participants from Canada, the U.S. and around the world. The Mont-Tremblant location also makes it easy for participants to integrate Camp4 Canada into a more extended holiday that might include skiing in the Laurentian mountains.
Camp4 Canada once again serves as the highlight of a larger winter marketing campaign, which begins today on www.porsche.ca. Designed to convince potential customers that all Porsche vehicles, including the sports cars that form the basis of Camp4 Canada, are all-weather machines, the campaign includes a winter-themed microsite, winter displays at Porsche Centres nationwide and special offers on winter wheels, tires and accessories.
Porsche Canada will offer only two three-day waves of Camp4 Canada and one wave of Camp4S. Wave 1 runs from January 31 to February 3, 2012; wave 2 from February 3-6 and wave 3, Camp4S, from February 7-10; corporate one-day programs are also available. The price of $4,995 for Camp4 (Camp4S pricing TBD) includes accommodations, food and transfers between the hotel and the driving centre. Reservations can be made by calling 1-800-PORSCHE or by visiting www.porsche.ca/camp4.