Spending a few days conferencing, I haven’t been able to keep up on my reading, so when I get a few moments I fall back on some of my faves.

Joe over at My Ford Dreams 2 has written a great post with his views on the state of Ford’s brands.

Just a hint of Joe’s feelings:

Mercury is dead, it just doesn’t know it, it’s a brand that lost relevance from day one.

I actually pretty much agree with everything Joe has to say on this one, so head on over and have a read.