VW Announces 2012 Beetle Pricing

In VW’s well-documented quest for greater sales volume in North America, the parade of new product from the German company includes a new Beetle, previewed by The Garage at the 2011 New York Auto Show. The 2012 Beetle is decidedly a sportier looking car than the cutesy New Beetle it replaces. VW recently announced pricing for the 2012 Beetle, so here goes:

2.5L: $18,995USD. The bread and butter Beetle, powered by VW’s familiar 2.5L inline-5, rated at 170hp. A five-speed manual is standard, six-speed automatic optional. Standard equipment includes 17″ alloys and an 8 speaker stereo.

2.0L TSI: $23,395. The enthusiast’s Beetle, featuring a 2.0L, 200hp turbo four. A six-speed manual is standard, a six-speed DSG optional. The TSI standard equipment list adds Bluetooth, iPod connectivity, 3-color ambient lighting, beefier brakes, red calipers, a ‘kaeferbach’ additional glove box (said to mimic 1st generation Beetles), rear spoiler, foglights, additional gauges, and alloy pedals.

While VW has offered turbo New Beetles in the last generation car, it seemed little more than a different engine, and not much else. The Beetle TSI appears to be a more serious effort to lure buyers, but not to the extent where I see it stealing sales from the iconic GTI. It’s well known first generation Beetle fans used to ‘hot rod’ their Beetles, and the TSI seems to a be nod to that practice.

As promised, VW will offer a 2.oL TDI Beetle, promising 40mpg on the highway. We’re told we can expect that car sometime in 2012, so VW has no pricing for that car at this time.

Available options on the Beetle will include Fender premium audio, a panoramic sunroof, leather, heated seats, bi-xenon headlights and LED daytime running lights.

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Comments

  1. says

    Whoa, the pricing of the beetle is a little too expensive for my tastes! If I'd be forking over that kind of money, I'll just buy a ford focus. But when comparing it to the Audi A1 or mini cooper, this price point of the beetle is a little too tempting.

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