On Sunday afternoon, I flew from Canada to Sweden to not drive Volvo’s self driving car. 23 hours after I arrived, I was on another plane, headed back to this continent. Obviously, there will be more on the Drive Me project later, but thanks to my buds at Car Crushing, I have something else to share.
While we were visiting the Volvo Museum (more on that later too), my handler, a wonderful gent named Bosse Handel, was telling me about a dramatic new television ad that Volvo had created. In said ad, a Swedish pro footballer named Zlatan Ibrahimovi?, recited a classic Swedish poem to a dramatic background track. The idea was to convey the Swedish-ness of the Volvo XC70 or something along those lines. The ad spot has become so popular that other ad agencies have copied the style to promote their clients products.
Enter Castor, a Swedish Art Director who seems to have only one name. Sort of like Cher, only I doubt that Sonny’s ex will be hocking a beat up ’93 Volvo 245 GL any time soon, which is exactly why I’m telling you about Castor. He (she?) has taken to the YouTubes to sell his beater in the most dramatic fashion. Hell, if that car was here in Canada, I would buy it in a heartbeat, if only because it is a 5-speed car and they weren’t sold in Canada in 1993.
Unless you speak Swedish, you likely aren’t going to understand this any more than I do, but here is the original XC70 ad. It’s pretty cool, but I like Castor’s version better!