With the Honda Insight now on sale, Toyota has announced pricing for the new Prius, due in dealers at the end of May. Two surprises in today’s news-first, the Prius is priced less than what was originally guessed (Edmunds.com predicted a $23,500 base price), and second, a low-content Prius with an MSRP of $21,000.
There will be five trim levels available. All come standard with power steering, four-wheel disc brakes, and the Star Safety System (stability control, ABS, electronic brake force distribution and brake assist). Combined power is rated at 134hp, with EPA numbers of 51/48 mpg city/highway.
Here’s a breakdown of the trim levels and what you get:
Prius I: MSRP $21,000
To be determinded. My guess is this trim level is Toyota’s reaction to Honda pricing its Insight right around where they said they would. Toyota expects the I to appeal to businesses and cost-conscious buyers. This trim level will be available later this year.
Prius II: MSRP $22,000
Expected to be the most popular Prius. Standard equipment includes Smart Key, 6-speaker AM/FM/MP3/CD stereo (sat radio ready & aux jack), 15″ alloys, power windows, and color-keyed foldable power heated mirrors.
Prius III: MSRP: $23,000
Adds a JBL 8-speaker stereo with a 6-disc CD changer and Bluetooth capability.
Prius IV: MSRP: $25,800
Adds leather heated seats, auto dimming mirror with HomeLink and driver/passenger water repellant windows.
Prius V: MSRP: $27,270
Adds 17″ alloys, LED auto leveling headlamps with washers and integrated foglamps.
A Navigation Package is available for $1,800, but it’s only available on the top three levels. A Solar Roof Package is available for $3,600, which includes Navi and a tilt/slide moonroof with a solar-powered ventilation system (only available on III and IV). The Advanced Technology Package is only available on the top of the line Prius. At $4,500 it includes Navi, radar cruise control, pre-collision system, Lane Keep Assist and Intelligent Parking Assist. Got all that?
For comparative purposes, it should be noted that the most expensive Honda Insight is $23,100. Honda is aiming for a younger audience, while the Prius, with its larger size is aimed at a wider-spectrum of buyers. By the way, the Honda Civic Hybrid starts at $$23,650; go for leather and Navi and you top out at $26,850.
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