Here is an interesting study done by Kelly Blue Book for Forbes.com about the buying habits of men versus women. While I know that Forbes caters to the well heeled, this list is crazy. The average purchase price of the men’s top ten is close to $90,000 us! The women seem to be a bit more real, with their top five averaging out at only $24,000.
Top Ten Cars for men
#1 is a 5 way tie
2006 Chev suburban C2500
2006 MB S55 AMG Sedan
2006 MB S600 Sedan
2006 MB S65 AMG Sedan
2006 MB SL65 AMG Convertible
#2 2006 BMW M6 Coupe
#3 2006 Dodge Viper SRT-10
#4 2007 GMC Yukon XL K2500
#5 2006 GMC Sierra 1500HD Pickup
Top Five Cars for Women
#1 2007 Mitsubishi Eclipse
#2 2006 Audi TT
#3 2006 Volkswagen New Beetle
#4 2006 Mitsubishi Endeavor
#5 2007 Saturn Sky
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Forbes posits that, based on registration data, men prefer vastly more expensive performance cars and women prefer lower priced, practical cars. While this is true of the overall trend (women do tend to be more practical in their purchasing patterns), there’s one variable that’s been left out of the analysis: How much money each gender has available to spend on cars. While it’s true that women are now making more money and are buying more sporty cars and flat-bed trucks than ever, there are still a lot more men who can afford six-figure cars than women. It would be interesting to see how men and women would spend their car dollars if both had the same amount to spend.
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