Tim Hortons renews Lapcevich marketing partnership for 2012

Team press release

December 7, 2011, GRIMSBY, ON – Jeff Lapcevich will compete in the NASCAR Canadian Tire Series again in 2012 with Tim Hortons branding on his familiar family-owned #23 Dodge.

The Grimsby veteran recently renewed one of Canada’s longest-running motorsports marketing partnerships, and his team is optimistic looking forward.

“Signing our deal with Tim Hortons this early in the off-season gives us great optimism,” said Lapcevich. “We have one of the best partners in all of racing, but until an agreement is in place you don’t want to get too excited.”

Lapcevich has raced his Fastline Motorsports entry in most of the NASCAR Canada’s races since the series began in 2007, and his children compete year-round in quarter midget sprint cars.

“We had a good season this year,” said Lapcevich. “The cars are competitive, and we made some great strides in 2011.”

In recent years Lapcevich has kept his NASCAR schedule relatively close to home choosing to not make the western swing. While the series visited British Columbia, Alberta, and Saskatoon, Lapcevich was focused on his children competing in the quarter midgets.

Cayden and Treyten Lapcevich have won numerous quarter midget titles across North America, and their schedules never end.

“We’re going to do a lot of racing next year,” said Lapcevich. “The boys started their indoor season recently in Ohio, and they’re off to a great start.”

Twelve year old Cayden won both of his classes on the competitive Columbus, Ohio, indoor oval track. Younger brother Treyten had three top-three finishes.

The next indoor action takes place this weekend in Columbus. With the NASCAR Sprint Cup season winding down some famous names will compete in the next rounds.

“It’s fun racing with some of the biggest names in our sport,” said Lapcevich. “Cayden has raced against children of Jeff Burton and Dave Blaney. You never know who will show up to these indoor races. This is the toughest competition we’ll face all year.”

The increased level of competition just makes the Lapcevich boys that much better.

The NASCAR Canadian Tire Series kicks off its campaign in May next year, and it will take Fastline Motorsports from coast to coast. For the first time ever the series will open on a road course, and it happens to be Lapcevich’s favourite track.

“Mosport has been my favourite track for a long time,” said Lapcevich. “We should be in contention when the series opens there next year on May 20th.”

For more information on the Lapcevich race team Fastline Motorsports visit LapcevichRacing.com, or phone 905-545-1500, and ask for Jeff.

News source: Adam Ross
Image credit: Gary Grant