J.D. Power and Associates just came out with some interesting data. It appears that the line is drawn in the sand when it comes to import VS domestic purchases based on age.
From the information released in the fifth edition of the Avoider Study, the figurers shows that older buyers who purchase domestic vehicles are more likely to avoid purchasing certain models because they are imports…..
2008 Buick Enclave
….younger consumers who purchase import vehicles are more likely to avoid models because they are of domestic origin.
2008 Subaru Impreza WRX
With the tens of thousands of dollars spent on the survey one question…. I consider myself an older buyer, so why do I drive a
2007 Mazda MX-5?
Does your choice of car fit into the survey results?
3 comments ↓
Well, I’m 28 years old and I drive what I want… if I were buying a vehicle tomorrow, I would purchase… maybe a Subaru Impreza (non-turbo) or a Dodge Caliber or try my hand in a Jeep Liberty or anything else on the Jeep lineup and so on, I would purchase something that meets what I will use the vehicle for and I would start looking at Domestics first and then Imports and end with whatever works for me even if its a Mini Cooper or a Chevrolet Impala SS.
You’re a levelheaded guy with eclectic tastes!
Jeff, if you’re an older buyer, then I guess I’m in the same boat. I sure don’t feel that way though!
For the first time in many years, I had to buy my own daily driver. I’m driving a used 2000 Nissan Xterra.
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