The Chinese Riviera

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Buick marketing maven Maria Rohrer stopped by the radio side to gush about the Riviera concept, one of the most striking at the show. 

An important concept on a few fronts. Buick said goodbye to the Riviera some 8 years ago. A one time mainstay of the fleet, it might be an opportune time to resurrect an iteration of he vehicle while Buick is riding on a somewhat high with the popularity of the Enclave. 

Buick is the number one selling car in China. As a matter of fact they actually sold more units in China last year then they did in the US. Buick saw it fitting to design the Riviera concept at their GM Shanghai Tech Center. 

No word yet on production of a potential Riviera or elements of a new vehicle based on the concept. Maria did tell us that the powetrainless concept could eventually be hybrid tooled if it goes on the line.

  

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