Standing on the corner of 7th Ave. and 33rd St., I stared up at the blue sky while patiently waiting to cross and head west. The screeching brakes and boisterous honking of midday NYC overwhelmed my ears when from out of the din, I heard a singular engine accelerating through the last seconds of the green light; my breath caught, heart quickened, and my eyes immediately shot down to earth to glimpse the back end of a Maserati disappearing in traffic. Exhaled. Amongst the highest-end luxury brands jockeying for sales and notoriety, the iconic Italian brand stands apart.
While the sixth generation Quattroporte debuted this past January in Detroit, it had yet to be seen outside of COBO and on the ground in New York City. As New York International Auto Show had the city focused on all things automotive, Maserati of Manhattan held an exclusive unveiling of the 2014 Quattroporte for top clients and admirers alike. The reveal party kicked off as the sun set down over the two draped models in the Tribeca dealership.
Two versions of the Quattroporte were uncovered. The first to be revealed was the Q4; a 3.0 liter twin turbo V6 engine powers this four door sedan, and the Q4 system equalizes the torque from rear-wheel drive to a 50/50 balanced all-wheel drive for better traction. The larger, lighter 4-door has a roomier interior, the quiet 5-seater cabin exudes comfort with leather seats and carbon fiber accents. A touch control screen is to the right of the steering wheel, and it’s equipped with wi-fi and reverse cameras, as well as adjustable pedals. The Maserati trident is embossed into the leather seats, lights up on the instrument panel, and, of course, crowns the concave grille.
An 8-speed automatic 3.8 liter twin turbo V8 Quattroporte GTS – which goes from 0 to 62* in 4.7 seconds – was revealed next. With a longer nose, this generation Quattroporte might be bigger, faster, and have better mpg than its predecessor, but retains the dangerous curves that Maserati is famous for. The Maserati Powertrain-designed engine is actually assembled in Ferrari’s Maranello plant, and both the GTS and Q4 are produced in Maerati’s new plant in Torino, Italy. This version of the V8 had the four-seat configuration and wood-accented interior. The spacious back seat featured view screens and fold-out trays on the back of the front seats, with a control panel and storage compartments between the seats, all for a base price of approximately $135,000.
Maserati sales in North America have doubled since 2009, and with the newly in-house-designed Quattroporte with all of the modern tech and more conservative fuel economy, Maserati is aggressively looking to continue this upward trend.
*Data originally given by Maserati as 0-100 kilometers in 4.7 seconds. Changed to miles for this piece because Americans most frustratingly refuse to convert. Sorry.