On Sunday afternoon, I flew from Canada to Sweden to not drive Volvo’s self driving car. 23 hours after I arrived, I was on another plane, headed back to this continent. Obviously, there will be more on the Drive Me project later, but thanks to my buds at Car Crushing, I have something else to share.
While we were visiting the Volvo Museum (more on that later too), my handler, a wonderful gent named Bosse Handel, was telling me about a dramatic new television ad that Volvo had created. In said ad, a Swedish pro footballer named Zlatan Ibrahimovi?, recited a classic Swedish poem to a dramatic background track. The idea was to convey the Swedish-ness of the Volvo XC70 or something along those lines. The ad spot has become so popular that other ad agencies have copied the style to promote their clients products.