The social media networks have been humming today about the fate of the term Chevy. It seems there was a memo that went out to GM employees that was perhaps poorly worded in which employees were instructed not to use the nickname in their communications. Some folks felt that The General was trying to move away from the less formal Chevy in favor of Chevrolet.
To settle things down and set the record straight, GM social media guru Jo LaMuraglia sat down with Alan Batey, who is the VP of Sales, Service & Marketing for Chevrolet. We’ve got the interview after the break.