One of the most anticipated new model launches in what seems like decades is the coupe created as a collaboration between Toyota and Subaru. Here in North America, the Toyota version will fall under the Scion umbrella, with the moniker FR-S. There have been few secrets about this car since its original reveal close to two years ago. During the final stages of development, we began hearing about tuner parts that were already being developed and then seeing videos of the car in action. As the car became available in Japan, we even got a glimpse of an inept journo behind the wheel of one. Toyota promised an affordable package, so the only real question has been: How affordable?
A few weeks back, we reported that U.S. pricing had been set to begin at a super reasonable $24,200. Here in Canada we hoped that pricing would be equally affordable. We were not to be disappointed. The “base” model, with a six speed manual (is there any other way to order it?) will come to market for $25,990. Opt for the paddle shift auto box and the price of entry increases slightly to $27,170.
Let’s see now, a rear wheel drive, manual transmission coupe with 200 horsepower and a standard equipment limited slip differential, all together for under 26 grand. Potential buyers had best put in their orders soon, as they aren’t going to build enough of these to keep them in the showrooms!
Head past the jump for the official press release and watch a video from DSport Magazine as they drive some early models.