People and cars are a funny thing. For the enthusiast, there has to be something in a car that causes a burning passion. The masses though aren’t very passionate. The masses didn’t get Andy Warhol. They didn’t get the Sex Pistols. The masses did get Celine Dion and Dynasty.
Selling cars to the masses isn’t all about setting leading edge style, it is about selling masses of cars. Toyota knows this.
Toyota’s venerable Camry has never been a visual icon, rather it has always had a pleasant shape that fits well with the current generation of competitors. Not too progressive, yet not too bland. The current model fits the mold perfectly. It is a little more swoopy looking than an Accord, yet not so risky as the new Maxima or Mazda6. That is not to say the Camry doesn’t look current, just not cutting edge. Designers have included all the prequisite details needed in today’s market. Attractive curves, jewel like lamps, fog lamps and chromed dual tailpipe tips. In fact they have also included a few other bits of chrome here and there in places that are a bit more tasteful that some others in the segment.
Continue reading →
