I always get a kick out of reading other people’s reviews of a car that I’m about to test, so it was cool that Wes Siler from Jalopnik had a similar Taurus X last week. Fortunately, our tester had a more photogenic colour combo than the two tone deal that Wes had.

I suppose the first thing we should discuss is the branding issue. Ford has been trying hard to try to rectify some of the branding nightmares they’ve created recently by resurrecting the Taurus nameplate. The Freestyle moniker hadn’t struck a chord with consumers, so rather than let it continue they renamed it the Taurus X in deference to the available awd. Really, all it seems to have done is confused the brand recognition even more. Most people sort of scratch their heads & say…”so you’re driving a Ford 500 right?” Maybe they should have stuck with Freestyle.
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