It came without a knock at the door, just the creak of the screen door opening. Mamma G went to look who was there, but there was nothing but a box addressed to me from Toyota. Hiding inside the box was a bit of Scion swag hinting at the brand’s launch at the Canadian International Autoshow this week.
A funky stuffed Scion Xb, a Scion keychain and a sampler cd. The kids like the squishy Xb and the keychain may prove to be useful. As Scion has built quite the rep with the younger consumers south of the border for supporting the music scene, so I was actually excited to have a listen. Apparently I’m old, because electronic music has changed a fair bit since the days when I listened to Skinny Puppy. Nevertheless, I’m sure that Scion’s target audience will be happy to hit the dance floor to it.
I’ve spoken with a few retail auto industry types this week about the arrival of Scion and the expectations are mixed. Some, like me, are excited to see the brand on our roads like they should have been when the hip little squares first appeared in the States. Others wonder how already strained dealers will cope with even more inventory. Yes, it is a challenging time to bring a new product to market but Scion may just be the right product for the time. Fashionable, affordable and fun may be just what the young consumer is looking for. The timing may be perfect.
We’ll be sure to bring you pictures of the Scion display at the Toronto Autoshow over the next couple of days.