January 25th, 2008 — Tags:danica-patrick, go daddy, super bowl

It seems that references to Canada’s National rodent animal are too controversial for football fans. The beaver reference in question was part of GoDaddy.com’s proposed Super Bowl ad. Rather than risk worrying the bible belt, Fox told Go Daddy it was no go for the clip.
Go Daddy has responded by filming a spot with their animated beaver characters, Jack & Dougie, watching the original ad on the GoDaddy.com website rather than actually advertising GoDaddy.
Perhaps another title for this post could have been Viral marketing takes on Danica Patrick’s beaver.
Source AZ Central via Winding Road
December 10th, 2007 — Tags:audi, chevrolet, super bowl, toyota

Don’t expect Ford or Chrysler to suit up for the Super Bowl. The automotive teams have been set and two of the Detroit 3 did not make the playoffs.
Chevrolet, Toyota and Audi will advertise during the Feb. 3 Super Bowl telecast.
Chevrolet plans a 60-second commercial during the game’s second quarter, said General Motors spokeswoman Ryndee Carney. That spot will be GM’s only ad in the game, although Chevrolet and Cadillac will air multiple spots during the pre-game and post-game shows, respectively.
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