How smart is Smart? Plenty smart if you look at the way Smart USA is marketing their munchkin, and the way other auto makers are trying to play catch-up to join in what they see as an up and coming segment.

At nine feet long, the car will be the smallest on the road but is showing big numbers pre introduction. In a unique marketing angle to promote a new car, Smart has taken in over 30,000 Internet reservations for its Smart ForTwo at $99 per reservation this year.
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