How smart is Smart? Plenty smart if you look at the way Smart USA is marketing their munchkin, and the way other auto makers are trying to play catch-up to join in what they see as an up and coming segment.

At nine feet long, the car will be the smallest on the road but is showing big numbers pre introduction. In a unique marketing angle to promote a new car, Smart has taken in over 30,000 Internet reservations for its Smart ForTwo at $99 per reservation this year.
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It’s hard to believe that over the last few years they have built and sold over 750,000 of the Smart Fortwo. Really, it is actually more like 8 years, but we’ve only had them here in Canada for 2 or 3 years. Smart designers are seeing red at the end of the current model’s production run and have decided to offer the Edition Red.

Set to be released at next month’s Paris Motor Show, the Edition Red offers a bunch of upgrades, available in any colour you like, as long as it’s red. The interior is treated to Leather and Alcantara with some fancy stitching, air conditioning and an mp3 interface and aluminum pedals.

On the performance side, this micro is a veritable beast. The stock engine has been replaced with a 75 bhp BRABUS unit coupled to a sport exhaust.

DaimlerChrysler press release and lots of pics after the break

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