This just in: Car brands swirl clockwise just like any other turd.
I vaguely recall reading somewhere last Spring that Saturn turned a profit exactly once during it’s existence. It was a surprise then (to me at least) that Biz Whiz Roger Penske had offered to buy the whole kit and kaboodle. The story was that he intended to keep building Saturns until he could find a suitable European brand to slide into the dealer network.
Perhaps there was no suitable brand. Perhaps Roger and his pals just came to their senses. Perhaps we’ll never know, but the long and short of it is that PAG has walked away from the bargaining table and the Saturn brand, along with the dealer network is going down the shitter. Soon.
GM press release after the break
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The Lesson of Saturn: It’s the Cars, Stupid
The Garage’s fearless leader Gary Grant broke the news earlier today that Saturn is on the fast-track to extinction after Roger Penske was unable to secure a manufacturer (most say Renault)  to provide cars for the brand once GM is done building Saturns themselves. Don’t blame Roger though. Saturn had great intentions-to build a small car that was on par or better than a Toyota Corolla, Honda Civic or VW Jetta. And people got fired up about such a car-the public was fed a mentality that us Americans were finally gonna stick it to those foreigners and build a small car that would kick their asses.
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