As one who takes my auto blogging very seriously, I keep a sharp eye on my inbox watching for the many tips and referrals that filter in each day. One day last week, I received one that just about knocked me off my chair. General Motors was inviting me, along with a lot of other auto bloggers to Santa Monica for the launch of the 2008 Chevy Malibu! I actually had to read it twice to be sure I had read it correctly. Conveniently, the to list was left public and what a list it is, a veritable who’s who of the blogging world.

So why is some press junket big news?
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