When I sat down to write this evening, I really had no idea of what the topic was going to be so I had a look around my RSS feeds to find something interesting. What I found was actually more annoying than I had expected, so I thought I should make comment even though it has nothing to do with cars.

I’ve noticed lately that TTAC boss, Robert Farago has taken to directing his usual bad boy blah blah blah at fellow bloggers rather than at auto manufacturers. His latest bit of venom is directed towards the folks at Hemmings. So why do I care? Well, the few virtual dealings I’ve had with the folks at Hemmings have left me feeling like I’ve worked with some pretty nice people.

My own limited dealings with Farago have actually been pretty positive too, so rather than add fuel to the fire, I thought it might be a little more constructive to talk a little bit about the nitty gritty of internet marketing. A web site or blog is sort of like a sign in a shop window. You can put it up there, but if you don’t do some additional marketing, your intended market will never find you.
Continue reading →

Once upon a time, blogging was the domain of individuals. The good ones were written by people who were passionate about their chosen topic. Then, along came the corporate world and created huge machines with dozens of writers. The B list keep toiling along, inspired to reach the level of the big guys. In the world of automotive blogs, the big guys are the likes of Autoblog and Jalopnik. At the top of the B-list food chain is the well read, opinionated and often inflamatory blog, The Truth About Cars.

TTAC is led by Robert Farago, a somewhat traditional freelancer who was determined to carve his very own niche in the blogosphere. Farago and his team have worked hard and been rewarded with a large, loyal following of readers. Even still, the big guns have remained just out of reach. So what to do? RF did what any General would do, he bought a bigger gun.
Continue reading →