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First Drive: 2012 Toyota Prius C

March 22, 2012 by Gary Grant 3 Comments

As is often the case for Canadian new model launches, our first taste of the 2012 Toyota Prius C came this week, a full month after the US media launch. Unlike some other manufacturers though, when Toyota Canada invites the press out to an event, they put considerable thought into the location of the event, relative to the product they are showing. This week’s Prius C event brought us to Seattle, Washington.

As the birthplace of Jimi Hendrix, Kurt Cobain, Starbucks and the home of Microsoft, Seattle could be considered one of the hippest cities in North America not to mention being green in a few senses. The historic downtown area from Pike Place to Seattle’s infamous red light district provided a perfect combination of old world sights and steep hills to put the C for City moniker to the test. From there, we headed out to the lovely countryside around Lake Washington, where we got to see how the C handled a wind swept causeway and some twisty country roads.
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Toyota Announces 2012 Prius c

January 22, 2012 by Tom Williams 2 Comments

Given the success of the Toyota Prius, it’s a wonder it has taken Toyota this long to build on the brand equity of the Prius name and offer an expanded line of Prius vehicles. The company has finally taken the initiative, first with the larger Prius v (which The Garage will soon be reviewing), a plug-in hybrid Prius, and, announced at the 2012 North American International Auto Show, the Prius c. The ‘c’ here stands for city, and Toyota is seeking young urban dwellers as its most desired demographic.

The Prius c certainly has a more youthful look than its big brother. Compared to the standard Prius, the Prius c is 19″ shorter and weighs 542lbs less. Power comes from a 1.5L Atkinson cycle four cylinder with a total output of 99hp, paired to a continuously variable transmission. Toyota promises fuel economy of 53/46 MPG city/highway, with a combined rating of 50MPG. Toyota claims the Prius c is the most fuel efficient car you can buy without a plug.

The Prius c will be offered in four trim levels. Standard on all models will be auto climate control, Bluetooth and a USB port. Toyota has not provided solid pricing, but did say the Prius c would start under $19,000USD. I think the idea of a smaller, more youthful Prius can only serve to help Toyota, who still struggles to shake its reputation as being a conservative car company for Baby Boomers. With its smaller size and low price, the Prius c practically puts a nail into the coffin of the Honda Insight, a car largely panned by critics, and ignored by buyers. The Prius c is expected to hit the showroom floor in March 2012.

 

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