Regular readers know that BBQ plays a big part in the other side of my business. Whenever we cater an automotive themed event, we do our best to incorporate an appropriate tow vehicle for the event trailer that we borrow from the good folks at DCS Appliances. On Labour Day weekend we were cooking up some BBQ for up and coming NASCAR driver Gary Klutt from the hit TV show Legendary Motorcar. Gary drives a Dodge in the NASCAR Pinty’s Series, so it only made sense that we should arrive with the event grill attached to the back of a RAM pickup.
For this event, the folks at RAM Trucks Canada set up up with a bright green RAM 1500 Sport. This truck was basically the same truck as we towed with back in the Spring, so we really shouldn’t have anything additional to report. There was however one really big difference: the colour.
With the red truck, people either didn’t notice the truck or if they were truck people they commented on it being a nice truck. The bright green with matte black hood striping caused people literally to stop what they were doing and stare. I watched a little kid ride off the sidewalk because he was craning his neck to watch the big green truck drive by!
Even while driving, the sporty element of the RAM 1500 Sport seemed more enthusiastic. It felt like a truck that you wanted to have more fun with, instead of just cruising on down the road.
That sporty influence behind the wheel was also somewhat evident at the pump, as our observed fuel economy was a bit more hefty than it was with the red truck. Last time we towed almost daily and the truck consumed 14 L/100 KM for the full week. This time, we only towed one day and we saw 14.7 L/100 KM for the week. I will attribute that to my right foot being a bit more sporty!
Whether or not you would choose a safe colour on a pickup or something that screams “hey, look at me” is totally a matter of personal preference. At the end of the day however, colour choice can totally affect the way you appreciate a vehicle and the way it is perceived by others. Personally, given the choice, I would be driving the screaming green!