Maybe it’s just me, but there seems to be something wrong with this story. A large UK Nissan dealership has teamed up with a local license plate manufacturer to create this cool pink Micra, which currently sits in the showroom at Chorley Nissan in North West England.

The base price of a Micra C+C is 14,750 pounds. The combo of the car and the plate BAR81E are priced at 36,250!!!! The dealer plans to donate a whopping 250 pounds to Breakthrough Breast Cancer, a very worthy cause. Interestingly, the folks at NewReg have pledged 21,500 when the car has sold.

Somehow, it seems like the dealership stands to gain more than anybody.

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