The importance of building a brand is something that just doesn’t sink in to many people, while many spend years chasing that elusive something that makes a brand work. Then of course there are the brands that are so simple that their success is legendary. The Marlboro brand is one such image.

The tobacco industry has taken a pretty hefty beating over the past few years, as lawmakers have forced tobacco companies to stop advertising in all sorts of venues. Through all of this, most of the cancer stick people have packed up and gone home. Not Marlboro though, as their brand image is one of the strongest in history.
Continue reading →