Win on Sunday, Sell on Monday is an old cliche from the golden years of motor racing and car sales. Some folks just can’t see that in today’s politically correct, recessionary world. Fortunately, the folks at Ford have a deep history of sales resulting from wins so today’s news should not come as a surprise.
As part of their Fiesta Movement to build hype for the upcoming Ford Fiesta, Ford is entering 3 rally prepped Fiesta’s in the 15th edition of X-Games at the end of this month in Los Angeles. Prepared by Olsbergs Motor Sport Evolution race team, these 3 cars will be piloted by a trio of superstar drivers. The Olsbergs MSE branded car will be driven by Swedish IndyCar driver Kenny Brack while a pair of ROCKSTAR Energy Drink cars will be entered for drift star Tanner Faust and 10 time X-Games Moto X medal winner Brian Deegan.
Unlike traditional motorsports, X-Games is wildly popular with the video game generations, who are drawn by the extreme action of bikes, boards and rally cars. A win at X-Games pretty much guarantees interest from a whole new crowd of car buyers, a demographic which Ford desperately needs in the showrooms.
This post is our first for a contest Ford is hosting to invite non traditional media to a product launch later this month.
Full details of the Fiesta X-Games attack after the break