Branding nightmare: A V6 Corvette

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We’ve watched The General trying to reinvent their marketshare and there is no question that they’re working hard. Here in The Garage, I’m wondering if they are about to make a giant brand image blunder. The rumour floating around is that they are close to launching a V6 Corvette coupe based on the Kappa platform. This platform is the base for the Saturn Sky and Pontiac Solstice. Wow, talk about diluting the strongest brand in GM’s arsenal.

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