Ask any young, up and coming racer what their biggest challenge is and they will likely mention the cost of getting into a series that has a high enough profile to move them forward. Ask any experienced fan what the most exciting racing to watch is and they’ll tell you it’s a single make production car series.

The problem here is that it can cost close to six figures to run even the cheapest of showroom stock racers and often those series don’t exactly offer a potential sponsor much in the way of exposure.

Enter Volkswagen and the Jetta TDI Cup: A single marque series that is aimed at promoting new talent, not to mention a healthy dose of Win on Sunday, Sell on Monday.
Continue reading →