February 4, 2010
Corvette. Mustang. Wrangler. If one of these storied names seems out of place to you, it shouldn’t. The Jeep Wrangler, which traces its ancestry back to the Willy’s Jeeps of World War II fame, and the later, civilian CJ’s built by AMC, is an enduring symbol of American ingenuity done right. The Wrangler is something [...]
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January 11, 2010
Sure, it’s just another low-cost job by Chrysler to remind everyone that they are still around in the absence of new vehicles or overhauls, but in my eyes the Wrangler Islander is a success. Intended or not, the Islander can’t help but remind you that Jeep isn’t just an SUV but a lifestyle. Forget those [...]
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2007 Jeep Wrangler Unlimited
April 26, 2006There seems to be some interesting action over in the Jeep camp lately and I can’t wait to see the end results. Perhaps the biggest news is that they’ve finally come to grips with some branding issues that have gone on for years.
Years ago, the Jeep marketing boys in the US decided that the CJ [...]