The launch of a new car brand is a very tricky operation. How exactly does a team introduce their brand to a totally new locale and ensure that their target audience will notice? One of the surefire tools is the black art of viral marketing. Seed the market with info, planted in some key spots and hope the spots grow. The good folks at Nissan have gotten pretty good at using viral videos, so it makes sense that they would work towards the launch of the Infiniti brand in Europe with some well produced video.

Today’s release shows some of the behind the scenes stories as they get ready to launch the Infiniti Visualiser next week.

Press release and video after the break
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