It only took a global recession and gas costing over $4.00 a gallon, but finally, automakers are embracing the subcompact. Not that this is a new segment-we’ve seen cars this size for decades. What is different this time around is that these are actual, real cars. Not just an afterthought. Buying an inexpensive subcompact used to mean purchasing the automotive equivalent of a penalty box-a crude implement that offered nothing in the way of style, comfort, or, (gasp!) fun at the wheel.
Ford has been here before-remember the Aspire from the 1990′s? Of course not. This time around, North American buyers are now getting a taste of the Fords we have longed for from Europe. The Fiesta is a true global car, and this is good news. Ford has been building exceptional small cars for years, they just haven’t been selling them here. All that changes with the Fiesta. How does the tiniest Ford fare in this growing market? Read on!