There was a time when a classic car auction catalog was just that, a book. Maybe in colour, maybe just ink on newsprint. Thankfully, the internet has changed that and auction houses can now create actual content which engages viewers. Not only does this content enlighten prospective buyers, but it allows the auction house to truly showcase what makes a car special.
Some, like the car in the video below are just so much more special than others.
Canadian auction giant RM Auctions will be selling this classic Ferrari, once owned by the king of cool, Steve McQueen, on Saturday at Monterey. It is expected to fetch somewhere between eight to twelve million bucks.
The short film includes commentary by some of the guys who cared for the car during its time with the actor, and offers a bit of a glimpse into the man himself.
Source RM Auctions via Youtube