Dodge Dart

Review: 2014 Dodge Dart GT

June 18, 2014 by Tom Williams Leave a Comment

I was at the New York Auto Show when Dodge took the wraps off of its new Dart, the first car the world would see as a result of Fiat’s take over of struggling Chrysler. Dodge’s last compact, the forgettable Caliber did not impress anyone, and I think it is fair to say Dodge would like us all to forget about that car. The media swarm at the Dart’s reveal was massive. And the Dodge execs hammered the fact this car has Alfa Romeo DNA. The press swooned. Normally at a car show, a new car is revealed, everyone moves on to the next press conference. This is when I get my pictures of the car. But not the Dart. The media never left. All day long, hours after the reveal, photographers and TV crews from around the world swarmed around the new Dart.

Unfortunately, us car journalist’s views do not always coincide with the general public. Sadly, since its debut, the Dodge Dart has been a slow seller. For that, it would not be fair to blame the Dart entirely. I feel that Dodge’s indifference to compact cars over the past several years simply has most new car buyers not even consider the brand. And I think with the Dart, Dodge execs recognize that. The person who has in mind a Honda Civic or Toyota Corolla will not be swayed with the Dart. So, Dodge decided the Dart would not be a plain vanilla compact car.

Instead of a boring, appliance like device, the Dart is actually a very handsome car. Perfectly proportioned and dashing in design, the Dart is arguably one of the best looking compacts available today. There are plenty of styling cues from its big brother Charger that tie the Dart into the Dodge family, but it is not overdone. Our test car’s paint color, Header Orange, was over the top. Yes, you could literally see me coming a mile away. This is not your Grandma’s beige Corolla.

If Dodge’s had a weak spot in the past, it was definitely in the interior. Thankfully, the Dart offers a tastefully done interior. For my family of three there was plenty of room, visibility was excellent, and the controls intuitive and easy to use. I especially liked the 8.4″ screen that controls navigation, audio, climate control and other functions. It is easily one of the best interfaces in the business. The quality of materials was above average for the price paid on the Dart. However, there is a downside. I wouldn’t call the Dart uncomfortable, but the ideal driving position seemed to elude me during my week with the car. As much fiddling I did, I nver felt like I was sitting in the car right.

As far as engines go, Dart buyers have three choices. Base Darts come with a 2.0L four rated at 160hp. The higher mileage Aero has a 1.4L turbo, also rated at 160hp. Our test car, the GT, features a 2.4L four rated at 184hp. All Darts come standard with a six-speed manual, and a six speed automatic is optional. The Aero model has a six-speed automated manual that has been criticized for slow, clunky shifts. Our Dart GT sounds aggressive at start up, and acceleration is frisky. However, EPA fuel economy ratings of 22/31 MPG City/Highway are pretty disappointing for a modern compact car. Handling and braking are excellent in our sport-tuned GT. The bottom line here is you crave great handling and an engine with attitude, and are willing to pay the price at the pump, the Dart GT may be for you.

You can get yourself into a Dart for $17,000 and change, but our test car was the GT, the sportiest iteration of the Dart. The base price on our car was $20,995USD. Standard equipment included Nappa leather seating, 8.4″ touch screen display, Bluetooth, dual zone auto climate control, heated seats, heated steering wheel, SiriusXM satellite radio, ambient LED interior lighting, power seats, fog lamps, 18″ alloys and dual exhaust tips. Our car’s options included the Technology Group (Rear park assist, blind spot and rear cross path detection, auto high beams, rain sensitive windshield wipers, ), and navigation. Including destination, our Dart GT rings in at a respectable $25,125.

In the vast market of compact cars, the Dart is a unique option. Again, one gets the sense Dodge threw up their hands and decided no matter what they do, they will not sway any buyers of the Civic/Corolla crowd. So instead, we have a slightly edgier compact that is perfectly competent. But for the same money, you may have to give up a couple options, the VW GTI or Jetta GLI are far more satisfying rides. The Dart is a solid effort, and light years ahead of the Caliber. But with such lackluster fuel economy figures, a majoy factor in this class of car, I fear the Dart will continue to be a slow seller.

Rare Ferrari F40 destroyed on Toronto test drive

April 28, 2014 by Gary Grant 19 Comments

Updated: An industry insider who wishes to remain nameless informs us that the F40 was owned by the dealer and had been sold to a customer. Incredibly, the Dart was a new car that was owned by the same dealer and was being driven by a lot attendant!

Over the years, the lads at Jalopnik have supported a campaign called Save the Enzos, which comes to life every time some hapless rich guy wads up his Million dollar supercar. Today, perhaps we can switch that up a bit to include the iconic Ferrari F40.

Earlier today, a mechanic at Ferrari of Ontario was returning from a road test in an F40. As the mechanic made a left turn, the driver of a late model Dodge Dart ran the red light, clobbering the scarlet machine. The drivers of both vehicles were unhurt, but as you can see from the images, both vehicles sustained significant damage. The difference is that the damage to the Ferrari is likely worth more than the Dart owner earns in a couple of years.
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Dodge Adds Fuel-Sipping Dart Aero

October 8, 2012 by Tom Williams Leave a Comment

Dodge has been rightfully accused of both getting wrong and completely misreading the compact car market in North America for years. The advent of the Alfa Romeo based Dodge Dart, which has been on sale since last summer is going a long way of reversing that, but Dodge is hardly resting on its laurels. While enthusiasts await the sporty Dart R/T this month, Dodge has announced the addition of the Dart Aero.

In an economy which is still lagging, and in the face of rising fuel costs, there is a strong focus on compact sedans. Buyers not only demand style, performance and technology, but strong fuel economy as well. Most of the major players like the Chevy Cruze, Ford Focus and Honda Civic offer a more fuel efficient version of their car, and Dodge now joins those ranks with the Dart Aero. To improve fuel economy over other Darts, the Aero features weight-saving aluminum chassis components, active grille shutters for improved air flow at the nose, an under body aero kit, a lower profile and low rolling resistance tires.

The Dart Aero will start at $19,295USD. Standard will be a 1.4L MultiAir turbocharged four cylinder rated at 160hp. Since fuel economy is the name of the game, a Dart Aero with a six-speed manual will get 41 MPG on the highway. Opting for the six-speed dual dry clutch transmission drops that figure to 40 MPG. Production of the Dart Aero commenced this summer, but Dodge gave no word as to when it would arrive in showrooms.

Under the guidance of parent company Fiat, Dodge has done an about face with its compact car offering with the new Dart. Yes, the bread and butter mainstream models are fully accounted for, but the performance oriented R/T and the fuel sipping Aero show that Dodge is finally in-step with the competition in offering something to suit most compact car buyers tastes, whatever they may be.

*Editor’s Note: The pictures shown are a Dart Limited, as Chrysler provided no media for the Dart Aero.

New Details on Chysler/Jeep/Dodge’s Future

May 31, 2012 by Tom Williams Leave a Comment

What a ride it’s been at Chrysler these past few years. Neglected by parent Daimler and subsequent owner Cerberus, Chrysler was on the brink of collapse and on their knees in front of the US Congress begging for a bailout. Ironically, Fiat, a company who fled the US in the early 1980’s turned out to be Chrysler’s savior. And so far, the results have been encouraging. The bottom-feeder Dodge Avenger has been enormously improved. SRT is reviving the almighty Viper. The highly anticipated Dodge Dart with full Alfa Romeo DNA intact will be hitting showrooms soon.

There is no question that Chrysler had a myriad of problems, and it appears that Fiat-Chrysler CEO Sergio Marchionne is still at work at revamping the beleaguered company. According to a post from Autoblog, Marchionne confirmed the Jeep Compass will be killed off in 2014. In spite of its 2011 redesign which modeled itself after the Grand Cherokee, Jeep’s attempt at targeting young urban types-especially females appears to have fizzled. The more successful Patriot, which shares the same mechanicals to the Compass has sold far better, with more traditional Jeep styling, but it is unclear what the future of the Patriot is. Still, these cars are dinosaurs, based on the now extinct Dodge Caliber which was mercifully let go in favor of the upcoming Dart.

The next casualty is the Chrysler Town & Country minivan. The Dodge Grand Caravan remains, which makes sense since the Caravan was the first minivan. Ever. Kudos to Sergio Marchionne for telling Chrysler it makes no sense selling the exact same car under two brands. Brand engineering is what nearly ruined the American auto industry, so killing off the Town & Country makes perfect sense to me.

In other related news, it appears there will be an SRT high performance version of the Dodge Dart that will sit above the Dart R/T. No word yet on what will sit under the hood. In sum, I find the news from Chrysler encouraging as failing and redundant cars are cut off, and under the control of Fiat they definitely appear to be a more focused company. The future looks bright.

Dodge Prices out 2013 Dart Family

April 16, 2012 by Tom Williams 1 Comment

The Garage was at Dodge’s stage for the global premier of the 2013 Dodge Dart at the 2012 North American International Auto Show in Detroit, Michigan. The Dart looked sporty, and sounded good on paper. Dodge has been lost at sea in the white-hot compact car market for ages, and without a strong showing it will be very difficult for the brand to prosper. With the Dart, Dodge boasts of its Alfa Romeo DNA built in with the passion of Dodge. The Dart will be available for sale in June, while the top-spec R/T will be in around October. As promised, the Dart will start at $15,995USD, and will be offered in five trim levels. Read on for pricing and features and commentary for the Dart family!

Dart SE: $15,995 The starting point for the Dart. Standard features include 10 airbags, LED taillamps, power windows, AM/FM/CD/MP3 audio, as well as a 2.0L four rated at 160hp paired to a six-speed manual. Compare that to the base VW Jetta’s ancient 2.0L, good for only 115hp and down a gear. You might punish said Jetta all year from a stop, but come warmer weather, your ego will take a hit as you sweat it out without any AC.

Dart SXT: $17,995 The SXT adds AC, as well as 17″ alloys, power mirrors, power locks, keyless entry, six speaker audio, alarm, and folding rear seat. While the SE’s price will be seen in all Dart commercials, I see the SXT accounting for a huge majority of all Dart sales.

Dart Rallye: $18,995 For the car guy, this is where the Dart starts to get interesting. Dodge talks about a ‘customized look’ with distinctive front and rear fascias, foglamps and dual exhaust tips in addition to other sporty styling touches. Inside, the Rallye adds a leather steering wheel with audio controls and a trip computer. Unique to the Rallye is an available 1.4L MultiAir turbo engine. While there is no horsepower advantage from the base 2.0L, the smaller turbo engine provides more torque. I see the Rallye as an attractive alternative to buyers who find the Honda Civic Si and VW GTI four doors as out of their price range.

Limited: $19,995 Builds from the SXT and adds an 8.4″ Uconnect touchscreen, rear back-up camera, a unique 7″ configurable instrument cluster (so cool that SRT is using it for the new Viper) and a power driver’s seat. Positioned as the luxurious Dart, the Limited will appeal to buyers seeking premium features in a compact car. I see the Limited doing well with Gen Y and X buyers who demand current tech in their cars, as well as older buyers who may be downsizing from a larger car but still wanting premium features and creature comforts.

R/T: $22,495 The R/T won’t be joining the Dart line until October, but as the top-spec Dart, and positioned as the sportiest, it will offer its own 2.4L four rated at 184hp. The R/T takes all the standard kit on the Limited but goes back to the sporty styling bits of the Rallye, and adds 18″ alloys, sport suspension, leather interior, dual auto climate control, heated seats, and a heated steering wheel, a first in this class of car. You wouldn’t think it, but the hottest Dart presents the greatest conflict. The buyer is now edging closer to the GTI and Civic Si in terms of price, but falls short in terms of power, yet offers a level of standard equipment none of those cars can match. So, the R/T has a lower price, more premium features standard, but less power. And it is the latter feature that matters a heck of a lot with the demographic cross-shopping the three cars.

Introducing, the 2013 Dodge Dart

January 19, 2012 by Tom Williams Leave a Comment

When it comes to building compact cars, the past several years have not been kind to Dodge. The cute Neon won hearts in the mid-1990’s, but a lack of refinement and development caused the car the lag behind the competition. The Caliber that replaced it in 2006 was trashed by the press from the start, and buyers seemed indifferent to a compact car shaped like a small crossover, let down by a cheap interior and unimpressive drivetrain. To compete in the car business in North America, it is mandatory that you offer not just an OK, but great compact car. Chevy has the Cruze, Ford has the Focus-it’s now time to see what Dodge has to answer with.

The Garage was present and accounted for at the global premier of the 2013 Dodge Dart at the North American Auto Show in Detroit, and it was clear Dodge understood they have not been offering class-leading products, and that this is a make or break chance to be a player. And that’s only half the pressure on Dodge with the Dart. This is the first car we are seeing as a product of Fiat’s ownership of Chrysler. To say there is a heck of a lot riding on the Dart is the understatement of the year.

While the Dart will be built in the US, Dodge is proud of the car’s Italian DNA. Based on the Alfa Romeo Giulietta, the Dart was made longer and wider to better suit North American needs. And no one will mistake the Dart as anything but a Dodge, with its signature crosshair grille and Charger inspired taillamp treatment. It’s our first look at a contemporary compact Dodge. In person, the Dart is well-proportioned, attractive and sporty in appearance. The Dart should be well received in Middle Americal, but there is a distinct Euro flair never before seen in a Dodge.

The Dart will be available in five trim levels, and Dodge was quick to point out the Dart will be easy to personalize with multiple color combinations, and a plethora of Mopar accessories. Three engines will be available, starting with a 2.0L four rated at 160hp, a 1.4L turbocharged four also at 160hp, and a 2.4L four with 184hp. The normally aspirated cars will offer a choice of a six-speed manual or automatic transmissions, while the turbo is available with a six-speed manual or dual dry clutch manual automatic. The Dart will start at $15,995USD, and production is expected to start in the second quarter of 2012.

With the Dart, we finally have a Dodge compact we can get excited about, and a clear signal that Dodge gets the message that their past performance has been unacceptable. In looking at the Dart, I was impressed to the point where if it drives as well as it looks, I would consider owning one myself once the lease is up on our 2010 VW Jetta. The Dart was the media darling of the North American Auto Show this year, and during my day walking Cobo Hall in Detroit the most foot traffic I saw all day, non-stop was where the Dodge Dart was on display. The Garage will keep readers up to date as more details are released, so stay tuned!

2012 NAIS Part II: The Show in Detroit

January 12, 2012 by Tom Williams Leave a Comment

I awoke in a pitch black hotel room. Rolling over to check the clock, it’s 5:42am. My wake up call is coming in 18 minutes. And my cell phone alarm. I close my eyes, relishing the last few minutes of peace and serenity ahead of what will be a fun but very busy day. Soon enough, time to get ready. I walk into the reception room to see that I’m the only person dressed in a suit. Why is this? You see, bloggers hate suits, but I’m easily traumatized. When I covered my first auto show in New York City, I showed up in khaki pants, shirt and a blazer, and everyone else had on a suit. Never again, I vowed.

We quietly staggered onto the bus that would take us to Detroit at 6:30am sharp. It’s still dark, and a blogger from Long Island is chatting me up. Ford has a room reserved for us at Cobo Hall with breakfast served. Standing in front of a wall of windows overlooking the Detroit River, with Canada just on the other side staring back at me. Press credentials in hand, it’s time to go to the Joe Louis Arena for an 8:00am press conference. That’s right, Ford is premiering the 2013 Ford Fusion where the Detroit Red Wings play.

No, we’re not on ice-in fact, Ford constructed their own circular arena for the audience to sit and witness the debut. There is a good crowd turn-out for such an early press conference, and I count at least 20 TV crews on the upper perimeter. The show begins.

This isn’t my first time at a world premiere, but I’ve never witnessed something like this. Ford made sure the audience knew that the Fusion’s main competition, the Accord and Camry have never recovered from pre-recession sales levels, while 2011 was the best selling year for the Fusion yet. Ford is aiming at the jugular, and I’m at the edge of my seat. Hairs on he back of my neck raised, music pounding, we meet the new Fusion, and it is…stunning. This is why Ford brought us here, for this moment. It is a radical departure from the prior Fusion. The car has a distinctly European flair to it, with a very Aston Martin inspired front end. The car drips class, and it an absolute knock-out. Checking other online car sites, it’s pretty much unanimous the Fusion stole the show. I agree, but there is a very close second.

I make the Dodge press conference just in time. And this was major because it was the world debut of the 2013 Dodge Dart. In stark contrast to Ford, Dodge was eating humble pie, openly admitting they had failed at offering a competitive compact car. While it’s known that Chrysler’s parent, Fiat, has fallen short of sale expectations with the Fiat 500, with the Dodge Dart, I think we’re going to finally see a payoff here. With Alfa Romeo DNA built-in, I’m ready to get out my checkbook. Throughout the day, attention on the Dart never tapered off-the Dart stand was packed with journos and film crews all day, non-stop. The Garage will be following the Dodge Dart closely. Watch this space.

Back to Ford, we were reminded that between them and Lincoln, they boasted the biggest exhibit at the show. Not only the largest, but the grandest. In the past shows I’ve attended in New York, Lincoln is usually tucked away in a corner, but not this time around.

Staggering in size and execution, the Lincoln stand was a two level display with two separate mezzanines. One was the Lincoln Lounge, offering crab cakes, veal meatballs, salmon and duck gourmet appetizers, full bar, newspapers, and charging stations for phones, tablets and laptops. On the opposite side, a display of Lincoln accessories, and a very special one-off custom hot rod built for Edsel Ford. With Ford now running on all cylinders, the attention now is to get Lincoln back into shape, and to be a legitimate contender to Cadillac once again.

At the Ford stand, us blogger guests had our own area, where we would be able to have Q&A sessions with top-level Ford execs, including CEO Alan Mulally. An enormous screen above showed each time anyone used the hashtag #FordNAIAS, a reminder of just how seriously Ford is taking the power and potential of social media.We were being heard.

As for duds and thuds, yes, there were some. Detroit was the North American debut of the Subaru BRZ, the sportiest Subie of all time. And barely no one noticed. Acura showed a larger RDX that nearly put me to sleep. Honda was exceptionally timid this year. I could sense the shame in the new Civic, as it was parked in a corner. GM covered plenty of space, but the mood was, in comparison, far more subdued than the other Big Three.

All the while my feet are killing me, and I’m cursing out my blogger counterparts for their casual dress. Until I hit the Bentley booth. Media days at Detroit are private, but Bentley is invitation only. And I’m waved in. Next thing I know I’m offered champagne and being shown the ultra-luxe Mulsanne. I’m maintaining my suit policy for auto shows.

Although the show continues all day, Ford has us leaving back to the hotel at 3:00. Fine by me, since I am positively wiped out. I board the bus, and as we pull out of Cobo, I am seeing the city of Detroit for the first time in daylight. I knew it was bad here from what I heard in the news….but wow. In the city, just towering shells of empty brick buildings. Once on the interstate back to Dearborn, it was no better. All along the highway, looking at the houses, everywhere homes were boarded up, our just empty shells, or burned out. It was a sight that I’ve never seen for all the 38 years I’ve lived in America. For the opulence I experienced at Cobo Hall to the luxury hotel that awaited in Dearborn, the sights in between painted a disturbing picture of the Motor City.

Once back at the hotel, it was time to kick off my shoes and get some rest. That evening we would be dining at Ford’s global headquarters. Considering the size and importance of Ford, it was very unassuming in appearance. No cascading waterfalls or art galleries in the lobby. Just a simple entry, although around the corner, a trio of vintage Boss Mustangs were on display. Dinner was great, as was an entertaining series of Ignite presentations. What’s an Ignite presentation? A speaker can pick any topic, speak for five minutes, with a changing slideshow to go along with it. It was funny, entertaining, and informative. Again, another insight that Ford is on the cutting edge of social media trends, yet without any self-promotion.

After an exhaustive day, I was only too happy to return to the hotel. A majority of us retired to the lounge, where we shared an exciting exchange on blogging in general. All in all, a great day. Headed back to the room, exhausted. Packed up some items, tried to watch some TV but was too tired to stand it. Lights out.

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