As car companies try to maintain market share in these troubling times, each team is looking for new ways to endear themselves to the consumer. Many believe that transparency will play a big part in moving forwards. Show the public who the people behind the cars are and the people will believe. Some, like Ford & GM are hard at work in the world of social networking. Honda has just released a series of web based movie shorts by director Derek Cianfrance titled Dream The Impossible.
The series features Honda employees talking about the philosophy of Honda and some personal insights on some traditional Japanese isms. The first short features Danica Patrick as the director investigates the failures that lead to success. Be sure to watch the full screen version, as the film quality is excellent.
Visit The Power of Dreams site to see the other films.