With the rebirth of The New Chrysler, the marketing gurus at Auburn Hills have their work cut out for them as they try to reinvent the brand. Cutting out in fact is exactly what they have in mind to promote the 2008 Dodge Caravan. Given that families are the most likely to be in the market for a new minivan, what better market to tackle than millions of craft obsessed Moms?
With the help of Better Homes & Gardens scrapbooking experts, Dodge will attempt to break the Guiness World Record for the World’s Largest Photo Album. How do they intend to break this cut and paste record? By inviting consumers to add their memories to Dodge Caravan Page In History album, Dodge hopes to fill a 20 page, 9 x 12 book with Caravan memories. Oh yes, that’s 9 feet by 12 feet! This is going to be one BIG photo album.
To learn how you can join the paper cutting fun, read the full press release after the break