With the rebirth of The New Chrysler, the marketing gurus at Auburn Hills have their work cut out for them as they try to reinvent the brand. Cutting out in fact is exactly what they have in mind to promote the 2008 Dodge Caravan. Given that families are the most likely to be in the market for a new minivan, what better market to tackle than millions of craft obsessed Moms?

With the help of Better Homes & Gardens scrapbooking experts, Dodge will attempt to break the Guiness World Record for the World’s Largest Photo Album. How do they intend to break this cut and paste record? By inviting consumers to add their memories to Dodge Caravan Page In History album, Dodge hopes to fill a 20 page, 9 x 12 book with Caravan memories. Oh yes, that’s 9 feet by 12 feet! This is going to be one BIG photo album.

To learn how you can join the paper cutting fun, read the full press release after the break
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While putting together yesterday’s Carnival of Wheels, I came across a well written post by Wenchypoo with a bunch of used car buying tips. While I agreed with most of her suggestions, one sorta stuck in my craw:

One more thing that might sway a car purchase: parts for imported cars are more expensive than domestic models—the parts as well as the cars have to be imported, and this takes time and money (namely yours).
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As some other traditional domestics are ditching their minivan products, the originator of the segment has been working away at the newest version of their bread and butter. Daimler Chrysler has a lot at stake with the next generation Caravan and they need to get it right. In a segment where everybody and their brother is offering easy stowing seats, dvd screens and navi, DCX needed to pull out on the stops on the features front if they are planning on wooing soccer moms across North America.
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