Once upon a time, blogging was the domain of individuals. The good ones were written by people who were passionate about their chosen topic. Then, along came the corporate world and created huge machines with dozens of writers. The B list keep toiling along, inspired to reach the level of the big guys. In the world of automotive blogs, the big guys are the likes of Autoblog and Jalopnik. At the top of the B-list food chain is the well read, opinionated and often inflamatory blog, The Truth About Cars.
TTAC is led by Robert Farago, a somewhat traditional freelancer who was determined to carve his very own niche in the blogosphere. Farago and his team have worked hard and been rewarded with a large, loyal following of readers. Even still, the big guns have remained just out of reach. So what to do? RF did what any General would do, he bought a bigger gun.