As some of the traditional imports work their tails off to capture the youth market, General Motors has their work cut out for them as they try to capture some of the younger demographic. Rather than attempt to decide for the public what format the masses want, The General launched 2 distinctly different concept cars wearing the Chevy Bowtie at Detroit.
One, the Code 130R is a rear wheel drive, four seat coupe that looks like a mashup between Chevy’s big boy Camaro and the ever so popular BMW 1 Series. The other is a 3 door hatch that looks more like a Chevy-fied Mitsu Eclipse than anything else on the road. Like the Eclipse, the Tru 140S would be a front wheel drive layout.
Both cars look great, but my nod goes to the Code 130R as the most likely candidate to steal some thunder from the upcoming Toyota / Subaru twins.
Check out the full press release and a gallery of both cars after the break.
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