Scion marketing iQ with Babes, Donuts and Milk

While its parent company often portrays a media presence as bland as a beige Corolla, Scion tends to lean more towards the fun side of life. For their latest campaign for the Scion iQ, they have taken the fun to a whole new level.

This newest campaign features bikini clad coeds, donuts(the edible kind), milk, the iQ and more donuts(the empty parking lot kind). Lest the feminist types get their panties in a knot, the spot has been replicated with some beefcake, bikers and of course the obligatory police.

We’ve got all 4 ads after the jump. Who would have thought an iQ could generate so much tire smoke? Oh yes, beware of toe (of the camel kind) in the first ad!
[Read more...]