Blues Brothers. Panned by critics, loved by millions. So who is right? What makes the critics opinion more valid than the consumer? Veteran Canadian auto writer, new to auto blogging, Jil McIntosh warns consumers that it is good to be critical of the critics. In other words, trust your butt over theirs.
So what gives? Why is this warrior of the press fleets telling readers to take our writings with a grain of salt? Because unlike many of our counterparts in the industry, Jil is very accessible to the public and still remembers that consumers actually buy cars based on so called journalists recommendations. I’ll take this one step further and say that many of todays motoring writers are journalism school grads who have little or no expertise in the automotive world. In other words, they don’t have a clue in hell what they are talking about, nor do they have any business advising people on the 2nd most expensive item they will purchase in their lifetime. The problem is even worse in my domain, the online world, where anyone can claim to be an expert.
Fighting words those!