advertising

Used Volvo ad is the best copycat ad ever created

May 14, 2014 by Gary Grant Leave a Comment

On Sunday afternoon, I flew from Canada to Sweden to not drive Volvo’s self driving car. 23 hours after I arrived, I was on another plane, headed back to this continent. Obviously, there will be more on the Drive Me project later, but thanks to my buds at Car Crushing, I have something else to share.

While we were visiting the Volvo Museum (more on that later too), my handler, a wonderful gent named Bosse Handel, was telling me about a dramatic new television ad that Volvo had created. In said ad, a Swedish pro footballer named Zlatan Ibrahimovi?, recited a classic Swedish poem to a dramatic background track. The idea was to convey the Swedish-ness of the Volvo XC70 or something along those lines. The ad spot has become so popular that other ad agencies have copied the style to promote their clients products.
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Porsche GTS web spots by Toronto filmmaker

March 24, 2014 by Gary Grant Leave a Comment

Warwick Patterson of Formula Photographic isn’t the only Canadian filmmaker making his presence known in the international automotive scene these days. Toronto based Tamir Moscovici of Spy Films is the guy behind Sony’s new web flick about the man behind the ultra popular Grand Tourismo series of games for Playstation.
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Scion marketing iQ with Babes, Donuts and Milk

April 4, 2012 by Gary Grant Leave a Comment

While its parent company often portrays a media presence as bland as a beige Corolla, Scion tends to lean more towards the fun side of life. For their latest campaign for the Scion iQ, they have taken the fun to a whole new level.

This newest campaign features bikini clad coeds, donuts(the edible kind), milk, the iQ and more donuts(the empty parking lot kind). Lest the feminist types get their panties in a knot, the spot has been replicated with some beefcake, bikers and of course the obligatory police.

We’ve got all 4 ads after the jump. Who would have thought an iQ could generate so much tire smoke? Oh yes, beware of toe (of the camel kind) in the first ad!
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The Power of Advertising

February 7, 2011 by Tom Williams 1 Comment

The Super Bowl is in the history books, and by now reporters at ESPN and NFL Network have discussed every minute detail of the game. For those who spend money-and I mean a LOT of money to advertise during the Super Bowl, the stakes are enormous. Expectations are sky high, the challenge is great. You need to grab the viewer, hold his attention, and, most important-make him remember what the product is, while competing for this urge to a) Go to the bathroom, b) Grab a drink, c) Grab some food, or d) All of the above.

Come Monday morning, a clear victor emerged (to me at least). Chrysler ran a full two-minute commercial titled “Born of Fire” featuring movie-quality scenes of Detroit, and a narrator telling the viewer, essentially, what hasn’t killed Detroit, or Chrysler, only makes them stronger. Night falls, cue Eminem’s “Lose Yourself”, with said Eminem driving the streets of Detroit in the new Chrysler 200. “That’s nice” you might think, but how does that make Chrysler the victor, when Audi and VW ran interesting ads as well? Simple. According to CNN, ‘Chrysler 200 ‘was the top search on Google Monday morning.

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Retrospect: BMW’s ‘The Hire’

November 15, 2010 by Tom Williams Leave a Comment

The automobile industry has been mired by the recession for so long, it is difficult to recall happier times when money-and creativity flowed in the marketing of cars. BMW broke barriers in automobile advertising in a way no other automaker had done in ages. Between 2001 and 2002, BMW released eight short films straight via their internet site, directed by the most renowned movie directors in the business. There were two commonalities between all the films-first, all the feature cars, were obviously BMWs, and second, the driver, Clive Owen, whose dashing good looks and steely demeanor are on a James Bond level.

The art of the films were impressive, but the purpose was to sell cars. And BMW reaped the benefits. After the first films went online, there were eleven million viewings in the first four months. Two million people registered to get more information from BMW. Sales of BMW cars increased 12% from the previous year.

This series on The Garage features some of my personal favorite films from the series. We will start with “Hostage”. Click to view, and there is more information about the film after the jump.

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Kia rolls in the Soul with some bad ass hammies

May 28, 2010 by Gary Grant 2 Comments

I must live in a cave or something, because it seems that I’m the only person alive that didn’t see David&Goliath’s award winning hamster ads for the 2010 Kia Soul. The ads were so well received that Kia’s newest campaign is features the lovable rodents complete with a vintage hip hop back beat.

Taking viral advertising to a whole new level, Kia will be launching Hamstar Clothing, allowing fans to get some cool threads just like the furry little rappers.

Video after the break
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Just one button left!

December 3, 2007 by Gary Grant Leave a Comment

Need that extra little boost in holiday season traffic to your site? The Garage is at your service, with our sexy little 125 ad blocks. There is just one left for the month of December. Readers of The Garage would love to learn about your service.

Go ahead, you can do it. Send an e-mail to gary @ blairvalleymedia.com without the spaces of course!

Those good ole days (Vintage Ads)

November 29, 2007 by Gary Faules Leave a Comment

When I think about vintage adds I remember many of them from watching the single TV station we had when I was growing up on my parent’s ranch. The ones that seem to stand out after all these years were the Kodak commercials that were always on during the Wonderful World of Disney show and the Chevrolet commercials that were on during every Bonanza. Both of those shows appeared every Sunday night and back in those days watching a TV show was a family affair. (Boy have things changed.) How many of you remember the Chevrolet theme song sung by Dinah Shore?

See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America’s the greatest land of all

On a highway, or a road along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy
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Even then they knew

November 22, 2007 by Jeff Bressler Leave a Comment

One would have never thought that alternative fuels would be on anyoneÃ¢â‚¬â„¢s mind back in the 1930Ã¢â‚¬â„¢s. But think again, as we go into the Garage archives and pull out these two stories. Seems like the hydrogen dude was way ahead of his time.

Dirty Jobs Built Ford Tough

March 1, 2007 by Gary Grant Leave a Comment

TV host Mike Rowe, creator of the Discovery Channel’s hit show Dirty Jobs is now getting dirty Ford style with the 2007 Ford F-150. Beginning with a series of Dirty Job ad spots this weekend, the Ford & Dirty Jobs team will be taking their promo to the streets.

Ford press release after the break
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