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Acura Adds TSX Sport Wagon for ’11

November 2, 2009 by Tom Williams Leave a Comment

honda_accord-tourer-2008_r32

The Acura TS-X, which to date has only been available as a four-door sedan, will add a Sport Wagon in the Fall of 2010, to be sold as a 2011 model. When the Sport Wagon goes on sale in 2010, it will be the first wagon Acura has ever sold in their 25 year history. The car pictured above is a Honda Accord Tourer. Honda builds two Accords-one for North America, and another for Europe, Japan and Australia. That car is sold here as the Acura TSX, and the Accord Tourer is a part of that family of Honda’s. Expect the controversial Acura nose and other styling cues to make their way to the Sport Wagon when it becomes available here.

While the news of the TSX Sport Wagon may not seem terribly exciting, I do wonder if it tells a bigger story about Honda/Acura. We’ve mentioned the unusual Honda Accord Crosstour here at The Garage. I spent some time reading comments on Honda’s Crosstour Facebook page, and there was an overwhelming response of people begging for the foreign market Accord Tourer instead. Coincidence? Honda would never admit it, but I doubt it. But if a reaction to the Crosstour was enough to convince them to sell a version of the Accord Tourer here as the Sport Wagon, I will be keeping tabs on their North American sales. Stay tuned!

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Honda, the Accord Crosstour, and Facebook

September 6, 2009 by Tom Williams 1 Comment

2010 Honda Accord Crosstour

There are times when the hype surrounding a story overtakes the story itself. In regards to the Honda Accord Crosstour, this is one of those times. First, here is the actual story: Later this year, Honda is going to start selling the Accord Crosstour. As the name sort of implies, it is a crossover riding atop Accord sedan mechanicals. Interesting that Honda is taking their beloved Accord name in a new direction, perhaps, but that’s about it, right?

Wrong. In an effort to create public interest in the Crosstour, Honda set up a page on one of the most popular social networking sites there is: Facebook. Honda advertised the site, and allowed people interested in learning more to become a “fan” and receive updates. Everything was fine-until Honda released the above picture. The reaction came quick, and the consensus was, to put it nicely, that the Accord Crosstour was one ugly looking car. The response to the Crosstour was bad, but the story took another turn in this ongoing PR nightmare. Autoblog broke the story about a Facebook member who posted a positive response to the Crosstour, but the comment was from Honda employee Eddie Okubo-Manager of Product Planning. Within minutes of Eddie’s post, people following the Crosstour knew exactly who he was, and called him out. Honda deleted Eddie’s comments citing that they did so because he did not identify himself as an employee of Honda, and is not a spokesperson for the company.

[Read more…]

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