So what does one say about Ford’s 2008 Taurus X. The update, rebadged Freestyle certainly seems to be suffering from a bit of an identity crisis in the market and I’m not sure the change in moniker is going to help things any, but does it have any real personality on the road?

First impressions can make or break any relationship. Our first impression was of the two tone model that Los Jalops had for a week and it somehow looked like an overgrown outback wannabe. Fortunately, our tester was dead sexy looking in a nice coat of black with all sorts of well chosen chrome accents and 18 inch polished aluminum wheels. The front end treatment, from headlamps to fenders and chrome 3 bar grille is distinctly modern day Ford.
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I always get a kick out of reading other people’s reviews of a car that I’m about to test, so it was cool that Wes Siler from Jalopnik had a similar Taurus X last week. Fortunately, our tester had a more photogenic colour combo than the two tone deal that Wes had.

I suppose the first thing we should discuss is the branding issue. Ford has been trying hard to try to rectify some of the branding nightmares they’ve created recently by resurrecting the Taurus nameplate. The Freestyle moniker hadn’t struck a chord with consumers, so rather than let it continue they renamed it the Taurus X in deference to the available awd. Really, all it seems to have done is confused the brand recognition even more. Most people sort of scratch their heads & say…”so you’re driving a Ford 500 right?” Maybe they should have stuck with Freestyle.
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