Tom Purvis, Chairman and CEO of BMW North America visited with us to expound on the laurels of the BMW 1 Series, destined to be a hit on our shores.

The 1 Series has been in production in Europe since 2002. The automaker is looking to fit the 1 Series in-between the Mini Cooper and the 3 Series.

Better yet in addition to the coupe, which will be on sale in March, a covertable is ready to come off the production line just in time for summer driving with an end of May release. Purvis announced that the convertible will start at $33,875 for the 128i model and $39,875 for the 135i model.
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